conversational business intelligence℠ – The art of getting information without asking questions. So much of the information we need is just not available for the asking. How can you ethically gather sensitive information without asking questions? What if you need to know, for example, how much is in your prospect’s budget – or who the competition is?

conversational business intelligence℠ helps you ethically extract detailed market information from specific conversations, while simultaneously building the relationships essential to your business. conversational business intelligenceSM helps you target, elicit, and gather additional crucial information that is simply not available through questions alone.

Our introductory course includes:
1. Training and practice in the basic principles of conversational business intelligence℠ and trade show intelligence.
2. An introduction to core techniques for selecting, targeting, and developing individual intelligence sources, and tools for building and maintaining networks of sources


Our best market information comes from networks of personal contacts. conversational business intelligence℠ is an individual skill that ethically extracts detailed market information from specific conversations, while simultaneously building and retaining relationships essential for improved market leverage. Training in trade show or conference intelligence teaches participants how to use conversational business intelligence℠ to target, elicit, and gather additional crucial information that is simply not available with questions alone.


Attendees learn:
1. The principles of intelsource™ networking and conversational business intelligence℠
2. Basic techniques for selecting, targeting, and developing individual intelligence sources
3. Target planning and operational techniques
4. Techniques for building and maintaining networks of sources


Training Materials: An intelsource™ “Pocket Planning Guide” for each participant, containing condensed notes for contact planning and management, conversational intelligence collection, and counter-elicitation conversational business intelligence℠ is the name of Bennion Group’s toolkit for deriving valuable information from everyday conversations. It works within the framework of intelsource™, Bennion Group’s proprietary approach for quickly building win-win interpersonal relationships that yield both market information and influence.

conversational business intelligence℠ has been taught to thousands of people in many parts of Asia, Europe, South America, and Africa, as well as in North America. It is a regular part of the sales training in some organizations.